If you're a real estate agent, you know the strategies necessary to help buyers find their ideal homes. When you have a large ranch property listing, however, the traditional tactics need to be tailored to better fit the additional details and needs of the buyer. To help in this process, here are three tips for real estate agents looking to sell large ranch properties.
How to Extend Your Real Estate Expertise to Large Ranches
1. Compile All Pertinent Information
A buyer who’s willing to invest their money in ranchland likely has a specific goal in mind for the property, typically a revenue-generating operation like a working cattle farm. They’ll want to know all the information that goes along with owning such a large expanse of land, such as tax assessments, land surveys, and water rights.
Running a business on-site or building new construction on the premises might require zoning clearances, access to local utilities, and knowing the locations of water wells. Do your research and have these details compiled and ready to present to all potential buyers.
2. Know Your Location
Ranches tend to be located far away from cities and towns. This gives the owner plenty of land and wide-open space to work with. But that doesn't mean a ranch is entirely self-sufficient. The people who live and/or work on the property are going to need access to airports, supermarkets, hospitals, post offices, and other goods and services. Know how far these essentials are located from the property. Acquaint yourself with the condition of the land as well, including property boundaries and what percentage of the property is wooded and what percentage can support crops or cattle.
3. Take Compelling Images
Unlike a traditional home sale, there’s typically not an open house for large ranch properties on the market. It's up to you as the real estate agent to present the property in its most flattering light, both literally and figuratively. When you take photos of the land, choose beautiful natural features like streams or prairie land as well as the buildings and amenities unique to the property. Capture images in the first few hours after sunrise or in the last hour or two before sunset to make the best use of natural light.
If you're looking for a rewarding career in real estate, join the team at EXIT Realty Black Hills. Their real estate agents offer ranches and homes for sale throughout the Rapid City, SD, area. EXIT Realty Black Hills ensures their agents receive the tools and technology necessary to maintain thriving, lucrative, and fulfilling careers in the real estate industry. Call (605) 716-3948 or visit them online to learn more about their current opportunities.