The internet has completely transformed how people shop for real estate. Almost everyone considering buying a house starts online. It’s easy to get lost in the mix of available homes, which is why, as a real estate agent, you need to make your listing stand out. Using best practices will ensure your clients sell fast and get the best return from the transaction.
Best Practices for Listing a Home Online
1. Use Quality Photos
Photos make a serious impression, so go all out. Hire a professional photographer or use a high-quality digital camera to capture every aspect of the house. Take photos of rooms from various angles and highlight the home’s best features. This will give prospective buyers extensive insight into the property and pique their interest. It’s also a reflection of the home and the efforts you’ll put in as a real estate agent.
2. Highlight Unique Details
Alongside photos, you’ll want to list all the specs of the home. This includes original details. These features can be a selling point for people buying a house, so make them stand out. Point out exotic woods, original molding, or a claw-foot tub, for example. If it’s a newer home, showcase unique amenities, such as stainless steel appliances or a home automation system. Keep the yard in mind as well.
3. Don’t Forget the Neighborhood
People buying a house want to know it’s in a safe, desirable area, so add plenty of details about the neighborhood. Explain any community amenities, such as a pool or playground, nearby activities, restaurants, shopping, and more. Paint a picture for people that might be relocating from out of state so they can truly understand how desirable the location is.
Are you looking to take your career in real estate to the next level? EXIT Realty Black Hills offers a number of educational opportunities for both new and seasoned agents. They maintain a large selection of quality homes in their portfolio, making them the go-to resource if you’re buying a house. Visit their website to explore listings and connect on Facebook for news and updates. Call (605) 716-3948 to speak with an associate in Rapid City, SD. To reach the Deadwood location, call (605) 722-3948.