Social media has become one of the most effective marketing platforms of the digital age, allowing companies in almost every industry to interact directly with their clients. Unfortunately, many real estate agents don't know how to effectively harness the power of this technology and wind up projecting the most unpopular aspects of a salesperson rather than value.
Luckily, demonstrating value online is fairly easy, according to EXIT Realty The Benchmark Co., one of Rapid City's leading real estate agencies. They recommend employing some creativity as well as the following:
- Becoming A Resource: Publish advice articles or create how-to videos discussing some little-understood aspects of buying or selling a home. If you become known as an expert through helping people for free, clients in your market will think of you first when the need arises. An added benefit of this approach is that it makes your social media accounts more fun to manage.
- Being A Person: Don't be afraid to express your personality through your social media accounts (but stay away from controversial, political, or religious topics). In fields like real estate, clients are attracted to personality rather than services. Let your potential clients see you for who you are rather than a salesperson's facade, and they'll seek you out when it's time to buy or sell a home.
- Engaging: Don't simply broadcast on social media. The most successful purveyors of the form use it as a way to interact. Invite questions, respond to comments when you can, and don't be afraid to engage in some harmless banter.
As one of the most effective, fastest-growing real estate companies in the nation, EXIT Realty The Benchmark Co. offers their agents all the training they need to succeed in the modern industry. To learn more about their innovative approach to real estate, visit their website, or call (605) 716-3948 today.