Real estate is a sales industry, one with very high stakes and extremely complex rules, which make effective communication a must for any successful agent. However, strong communication doesn't necessarily mean talking more, as many experienced real estate brokers can attest to. EXIT Realty The Benchmark Co., one of Rapid City's best real estate firms, explains a few situations in which less is more when it comes to communication.
Whether you've been in the business for years or you're just starting your career in real estate, it's important to remember:
- Listening Is More Valuable Than Talking: This is true in most cases, but it’s especially true in the world of real estate. Talking up the advantages of a certain property without listening to your clients' concerns and needs may feel very aggressive and will often turn them away, even if they were intent on buying a house.
- Keep Online Communication Succinct: Generally, the more you try to say in an email, text, or social media message, the more opportunities you create for miscommunication. Instead, keep your messages short and to the point, avoiding hyperbole.
- Rein In The Social Media: Generally, social media experts recommend posting no more than four times per week, so pull back if you find yourself posting updates several times a day. You want to keep your potential clients engaged without overloading their news feed.
With state-of-the-art training from some of the industry's leading experts, EXIT Realty The Benchmark Co. proudly provides their real estate agents with everything they need to succeed. From branding and highly effective online platforms to an innovative model that creates the potential for unlimited income, they offer benefits other real estate companies can't match. Visit their website to learn more about their revolutionary approach, or call (605) 716-3948 to discuss your future in real estate with a member of their team today.